TACOMA-PIERCE COUNTY CHAMBER
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  • Join Today
    • Join the Chamber
    • Online Membership Application
  • About Us
    • What We Do >
      • Advocacy
      • Leadership
      • Relationships
    • Our Programs >
      • Business Leadership Academy
      • Candidate Academy
      • Manufacturing Industrial Council for the South Sound
      • Pierce County Business Accelerator
      • Spaceworks Tacoma
    • Our Partners >
      • Downtown Tacoma Partnership
    • Staff
    • Board of Directors
    • Ambassador Team
    • South Sound Business Leaders
  • Members
    • Member Portal Information
    • Login to Member Portal
    • Member-to-Member Deals
  • Events
    • Aspire Intercity Leadership Conference
    • Happy Hour Business Expo
  • Resources
    • News & Updates
    • Sound Track Podcast
    • Pierce County Economic Index (PCEI) Report
    • Annual Impact Report
    • Kiva
    • Advertising & Sponsorships
    • Tacoma Business Climate Survey
  • Directory

Increase Visibility while Supporting our Community with Signature Event Sponsorship

7/3/2024

 
Secure Unique B2B In-person & Online Event Opportunities

​Would you like your logo next to companies such as Amazon, Verizon, and Alaska Airlines? The Chamber’s signature events, including Horizons Economic Forecast, Happy Hour Business Expo, Annual Meeting, and Public Officials Holiday Reception, are the most well-attended business events in the South Sound.

Benefits of Being a Chamber Sponsor
  • Make connections with top business leaders and likeminded individuals.
  • Work stronger together in the South Sound community we call home.
  • Align your brand with the most vested companies in our region.
 
Your Impact
Signature event sponsorship dollars go towards providing important programming and critical content to keep our member businesses in the forefront of knowledge. 

​Your sponsorship supports our mission of making the south sound the most equitable, inclusive, and thriving place to do business in Washington State!
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Learn More
For more information and questions regarding Chamber sponsorship opportunities, please contact Emily Cook, Director of Membership and Development: [email protected].
SECURE YOUR SPONSORSHIP NOW

Take Advantage of ‘Members Only’ Low-Cost Advertising Options

5/23/2024

 
Chamber Membership has its perks! Advertising on the Chamber’s website and in our weekly e-newsletter is limited to active Chamber Members.
​Check out these low-cost advertising options to get your brand noticed:

Website Ads
With 14,800+ monthly page visits, web ads are a great opportunity to get the most out of your advertising investment.

E-Newsletter Ads
Distributed to 5,000+ subscribers each week, e-news puts your products and services in front of the people with whom you want to conduct business.

Podcast Commercial Spots
The Chamber's podcast, Making It in the South Sound, is making an impact! The series has 2,500+ listeners each month and is growing. Advertise on the podcast by having a 15-second spot read by the host, on an episode, or series of episodes.

Event Sponsorships
​​Highlight your products and services at one of our recurring events. Choose the demographic you want to reach to maximize your investment.

Social Media Story Ads
Promote your event or services through the Chamber's Instagram and Facebook stories and expand your reach!
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Put your message in front of thousands of qualified South Sound B2B contacts and advertise with the Chamber today! For more information, contact Emily Cook, Director of Membership and Development: [email protected].
GET YOUR BRAND NOTICED

5 Ways to Utilize Your Chamber Member Portal

5/13/2024

 
Do you know all the different tools available to you in your Tacoma-Pierce County Chamber member portal? From sharing exclusive member-to-member deals to promoting company events, there are several ways you can take advantage of these marketing tools as a Chamber member!
Here are five ways to utilize your member portal:
​

1. Share Events
  • Add your own event and invite Chamber members.
  • See what new events are happening with other Chamber members.
  • Find out what events are coming from the Chamber.
  • ​See your log of events you have previously attended.

2. Post Press Releases
  • Inform the public about your happenings.
  • Share exciting news!

3. Post Job Postings
  • Add job opportunities or internships.
  • View other job opportunities from fellow member businesses.

4. Update Contacts
  • Update your staff/employee contacts.
  • Make connections with other Chamber members.

5. Promote Deals
  • Give Chamber members a chance to experience your highly sought after business.
  • Receive discounts to products, services, and more.
  • Expand your point-of-sale reach!
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Need a refresher of this exclusive member benefit? Check out the member portal, reach out to your membership representative, or email Emily Cook (Director of Membership and Development): [email protected].
VISIT MEMBER PORTAL
EMAIL EMILY COOK

5 Benefits of Partnering with an Accountant

12/10/2018

 
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​Most individuals and business owners are quite familiar with the usual services that an accountant can provide – tax preparation, audits, and standard bookkeeping services. What you might not already understand are some of the ways that an accountant can help you before you’re in a position of needing help for stressful or negative reasons.

  1. Trusted Partnership
    Accounting is a complex language of business, and an accountant is much like an expert “translator” in the business world. They serve the role as a trusted partner - able to assist in a variety of ways including bookkeeping, tax, audit, financial reporting, consulting, etc. The best accountants will be your biggest cheerleader, maintain your best interests, and develop a long-lasting relationship with you and/or your business.

  2. Strategic Growth
    If you’re a new business owner, consulting with an accounting professional can allow you to focus on your strengths, while they focus on the accounting. Outsourcing the CFO or Controller-level of work or hiring an accountant allows you more free time to focus on other business-related matters. Although hiring an accountant can be costly, the cost is an investment into the success of your business. Engaging an accountant provides valuable insight into the most efficient ways to boost income while driving down costs.

  3. Tax Preparation
    For most, the mention of taxes seems daunting. Most public accountants provide tax services like tax/estate planning, tax filing, and of course, tax return preparation. Tax accountants keep up with the ever-changing tax laws to provide deduction maximization and search for additional tax benefits when applicable, knowing for certain that you have the support of an expert well-versed in the laws.

  4. Personal Investing
    Whether you’re a first time or experienced investor, an investment accountant can aid in managing your investment portfolio. Examples of an investment accountant’s specialized work include staying current with regulations for reporting/management purposes, as well as tracking your returns on investments. Hiring an accountant can help individuals to get more ‘bang’ for their buck.

  5. External Auditing
    ​External auditors give your financial statements an extra boost in quality and credibility. An audit will essentially measure the health of your business for internal and/or external use. External auditors will work with you and your financials to detect possible areas of weakness and areas for improvement in your business practices. Contrary to common auditor stereotypes, auditors want to see your business succeed by providing reasonable assurance that fraud is being prevented and government compliance is being followed in the world of business. They are not to be feared! 

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AUTHOR INFORMATION:

Jordan Poore

Staff Accountant
The Doty Group, P.S.
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Marketing vs. Advertising, What's The Difference?

11/29/2018

 
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It may seem like advertising and marketing are two concepts that share exactly the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and advertising have many things in common, but there are some differences.

Comprehension of these differences and similarities will help any business or organization with their strategy for customer and audience acquisition.

Marketing
Marketing is a process that involves design, creation, research, and data mining about how to best align the idea of a product or service with the target audience. This gives the company top-of-mind awareness and name recognition. Marketing can be expensive but really should come first.

How Do You Market?
Marketing involves research and analysis. This involves studying audience response and creating language and design that will best influence your target audience. Certain groups of consumers respond better to images and words than others. Slogans and mission statements that best communicate the “message” of the product are essential to marketing. Marketing strategy can be broken down into the 5 P’s: product, place, price people and promotion.

What Is Advertising?
Advertising is the literal process of making a product and service known to an audience. It is the description used to present the product, idea or service to the world. This generally entails advertising campaigns in the media. An advertising campaign uses creative positioning in the media. Advertising must be timely and used in a specifically strategic way. It should always have a call to action.

Understanding the differences between marketing and advertising helps companies maximize their budgets, teams, and market reach. But you aren’t in it alone—contact MadCap Marketing to utilize our marketing and advertising experience.

Original Source

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AUTHOR INFORMATION:

Stephanie Schramm
Founder and Principal
MapCap Marketing + Creative
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Getting Loans For Your Small Business

11/29/2018

 
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Starting and growing a small business in is not an easy task. As a lender dedicated to helping small businesses it is absolutely humbling to hear stories about how people have sacrificed in order to achieve their dream of owning a small business. Whether it is a retail store, new service business or manufacturing a product, each business has its unique challenges.  As most business owners know, the #1 issue small businesses face is getting access to capital.

In the United States, we have an amazing government program called The SBA (U.S. Small Business Administration) The SBA works with banks in order to provide a loan guarantee to assist banks in making certain loans to small businesses when businesses do not qualify conventionally. The SBA does not directly lend money to business owners, the SBA partners with the bank to do so.

There are two main SBA lending programs.

SBA 7(a) – This program allows small businesses to finance inventory, working capital, vehicle and equipment purchases, business acquisitions and more. An average SBA 7(a) loan term (that doesn’t rely on real estate) are up to a 10 year term with market rates typically in the 5-9% range. SBA 7(a) can also be used for real estate with terms up to 25 years.

For borrowers who are seeking loans under $350,000, the SBA has the SBA Small Loan and SBA Express program that has increased overall efficiency with less paperwork the borrower needs to fill out and quicker turnaround times.  With an average 7(a) loan amount around $350,000 this small loan program can really assist businesses get capital that they need quickly.

SBA 504 - This program is great for business owners looking to purchase large equipment or owner-occupied commercial real estate.  An average SBA 504 Loan allows the borrower to have as low as a 10% down payment which keeps more capital in the business. The SBA lender then provides the funding for 50% of the loan and a Certified Development Company (aka the SBA portion) finances 40%. The best part of this program is that the SBA/CDC portion of the loan typically has a 10 or 20 year fixed interest rate.
​
When applying for SBA loans, banks still look for the 5 c’s of credit:

  • Character -Having good credit personally and for the business will always be a big deciding factor in getting a loan. It is important to check your personal credit free each year at annualcreditreport.com.
  • Capacity – Be able to show you have a financial plan or historical proof on how you plan to pay back the loan. Having multiple sources of repayment is always a plus.
  • Capital – Lenders will always look to see how much cash or equity you put into the project. There are very few 100% lending programs for businesses available.
  • Collateral – Even though the SBA can be flexible with collateral, having some collateral is still required.
  • Conditions – How you are going to use the loan funds is also important. Make sure you have a solid budget and business plan.

Original Source

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AUTHOR INFORMATION:

Paul T. Long

​VP Business Banking & SBA Lending
​Timberland Bank
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5 Simple Steps for Building Business Relationships

11/27/2018

 
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1. O.M.G. One Main Goal 
Set one simple goal for yourself before each meeting, event or conversation with a prospective business partner. “Meet two people that also manufacture widgets and see what makes each one unique”

2. M.M.M. Meet Mingle Memorize
When entering a room make sure to smile and make eye contact with people.  Be courteous to those who may be greeting you. People tend to watch doorways to see who is entering. You don’t want their first impression of you to be bad. A huge part of successful networking is managing your actions and expressions. It is also important to not become so involved in a conversation that you do not have time to meet someone new.  Take a mental note of the key points of the conversation or something special about the person you spoke with. 

3. W.H.A.T.  What is your Industry, Hobbies, All about them a little about you, Tell me more…
The best questions are ones that are not a simple yes or no. “Who’s your ideal prospect?” “What is your greatest accomplishment this year?” “What do you do in your free time?” Not all conversations need to lead to a sale. Building a connection with someone that has similar interest can lead to stronger connections that are not just sales based. 

4. V.A.L.U.E. Volunteer, Align, Listen, Understand, Engage
Add value to all relationships. Give freely of your time, connections, knowledge, etc. and expect nothing in return. What are you amazing at that they may need help with? Who do you know that can help solve their problems? Be known as a resource and surround yourself with people who are valued resources as well.  

​5. T.H.E.M. Their Method Every Message
There is nothing worse than the promise of a follow up that never happens.  Set a realistic expectation and keep true to your word. Set aside time each week on your calendar to follow up with people you just met and to foster the relationships you already have. It is imperative to ask for their preferred contact method: email, mail, text, fax, LinkedIn, cell or office. Adapt to their preference, it’s about them and not you. When connecting make sure you send a message about a conversation that you would like to continue or why you want to connect. Follow up regularly so that you don’t become forgotten.    
 
Most Importantly:
Be yourself. Be bold. Be Daring. The worst that will happen is that one person may dislike you but ten others will adore you. Build your own tribe. Surround yourself with people you adore. It makes work so much better.  If we all drank tea there would be no Tequila.

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AUTHOR INFORMATION:
​

Stephen Harrington
Personal Lines Director
Cross Insurance Agency
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950 Pacific Ave. Suite 300
Tacoma, WA 98402
​Phone: (253) 627-2175
​
Fax: (253) 597-7305
[email protected]
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